What Is Google Webmaster Tools

Google is the king of all search engines. It has many products and some of the services like G Suit are paid and some of them are free to use. Among, all the free services Google Webmaster is the best services provide by Google for analyzing website for SEO purposes. This free service has made the life of  the SEO analyst or webmaster very easy.

Note: If, you have not submitter your website to Bing, then read the article Bing Webmaster Tools.

Why Google Webmaster Tool is the Best?

The reason why it is the best because using this free services, the analyst, webmaster or web owner can easily monitor the the performance of the website. Using this tool they can easily analyze the website and can know how their website is performing or behaving in Google search result page.

Features of Google Webmaster Tools

Also, Submit your webmaster to Yandex Webmaster.

List of features included on the Google webmaster tools are given below:

1. Verify Ownership:
   First of all, to track all the reports of your website you have to submit and verify that you are the owner of the website. To verify you have to signup for Google Search Console using your existing Gmail. After signing up, go to add property and add your website. When you will submit your website to Google Search Console or Google Webmaster tools, you will get three options to verify the ownership of your website. These are as follows:
   
   a) Download the HTML file:  download the HTML file and upload it on public_html of your domain C Panel.
   
   b) Meta Tag Verification:  The second step which you can use to verify your website's ownership by copy and pasting meta tag code under the header section of your website.If your website is made up of WordPress and do not want to mess up with the code then you can install the plugin named "Insert Header and footer". Using this plugin you can quickly verify your website without facing much of difficulty.
   
   c) Google Analytics: If you have a Google Analytic account then you can verify the ownership of your website in search console. To use this process of verification you have to insert the analytic code and your website will be automatically verified.
   
   d) Using Tag manager: The last option which you can opt for your website verification is using Tag manager.
2. Performance:
   Another important features of the Google Search console or Google Webmaster Tool is the "Performance" feature. Here you will get the detail description about how your website is performing in Google search engine. List of data which you will get under this section are total clicks, impression, average CTR, and average position. In addition to this  the other things information which you can find in the performance report section are query, Pages,country, device, search appearance, and devices.
3. URL inspectionHere in this section you can inspect your website URL whether it has been indexed or not. If you web pages is not indexed you can resubmit in Google index using  this feature of Google Webmaster tools.
4. Coverage: The coverage section of the search console will give you the details overview about the errors on the specific pages and will give you the suggestion of fixing these error.
5. Sitemaps:
   This feature will help you to submit sitemaps of your website.
6. Mobile Usability: Here in this section you will come to know whether you are web pages are mobile friendly or not. If any of your web pages is not mobile friendly then you will get all the information here in this section.
7. Links: 
   This section will show you  how many external and internal links your website has

Conclusion: These are the important features of the Google Webmaster tools. If you perfectly utilize and follow all the guidelines of Google Search console then I can guarantee you that your website will perform better and will rank better on Google Search engine.

More Useful Resources: 

1. How To Add Website To Google Analytics.
2.  Off Page Seo techniques

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